Optimize Physical Therapy & Performance
A cash-pay PT practice with locations in Las Vegas, NV and Bloomfield Township, MI. Every system in PT Growth Engine was built and proven here first.
26%
Increase in landing page opt-ins
54%
Reduction in lead cost
93%
Revenue increase over 60 days
263%
Increase in number of leads
Traffic Wasn't the Problem. The Funnel Was.
Dr. Zaki Afzal's clinical model was already elite. But the marketing was running the same generic playbook every out-of-network practice runs — pushing traffic at pages that never addressed the real objection: "why would I pay out of pocket when insurance is the responsible choice?"
Landing page opt-in rates were underperforming, and the CRM had no real system for tracking a lead from first click to booked evaluation.
A Full-Funnel System, Not a Landing Page.
Belief-Shift Copy Framework
A six-belief-shift structure adapted specifically for cash-pay PT, built around identity-based positioning and proof-stacking to directly address the insurance objection.
Strategic Review Selection
Google reviews curated and placed by objection type — including a dedicated shoulder-pain landing page built around condition-specific proof.
GHL Pipeline & Automation
A 10-stage pipeline with outbound call-attempt tracking and custom workflow logic, giving full visibility from ad impression to booked evaluation.
"We built this system inside a real cash-pay PT clinic. Then we proved it works."
— Dillon Reed, Founder, PT Growth Engine